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New Line released the trailer for the Andres Muschietti-directed horror film in English along with 30 localized versions starting at 9 AM Wednesday (watch it here). Of its 197M global views, more than 81M views and over 1.8M shares are from the U.S. Facebook instances alone. Within hours after its release, the It trailer became a viral sensation, trending across Facebook and Twitter and rising to the top of the Reddit Homepage with 30K-plus “up” votes in four hours. The video quickly rose to the No. 1 position on YouTube’s trending videos and remained there throughout the day.
The trailer helped It trend globally on Twitter with trends for It, It Movie, Pennywise and the Red Balloon Emoji all appearing.
When I got to see the trailer at the SXSW Conference and Festivals earlier this month, I mentioned that Muschietti warned us that the effects for the trailer hadn’t been completed yet, but I couldn’t tell what he was referring to. Everything in the trailer looked complete to me. It turns out he was referring to the blood exploding out of Beverly’s sink. In the version of the trailer I saw, the blood was still red. The studio had to CGI over the blood in order to make it black because the Motion Picture Association of America has very strict guidelines on what you can and can’t show in a Green Band Trailer (trailers with that green screen that shows before them that says “The following preview has been approved for ALL AUDIENCES by the Motion Picture Association of America”).
According to the MPAA’s Advertising Administration Rules, “Approved (Without Restriction)” forms of film advertisement may not include:
What that description conveniently leaves out is one important descriptor: approved forms of advertisement (or “Green Band Trailers,” as you might know them as) may not include depictions of red blood. If it’s not red, then a small child won’t think it’s blood. This is why so many of the horror film trailers you see have black blood instead of red blood, and that also applies to the trailer for It. This isn’t the first time you have seen this in a movie trailer before. Just look at the blood trail left by the pitchfork in the trailer for 2010’s The Crazies or the blood-stained hospital mask of the infected girl in the trailer for the PG-13 film Carriers. You just can’t show blood in green-band trailers (red band trailers are another story).
Interestingly enough, the red blood rule also applies in some way to a film as a whole. For example, if a film contains a certain amount of red blood, it could face an NC-17 rating as opposed to an R rating (Wes Craven’s Scream ran into this issue back in 1996). Because of this, filmmakers have been finding creative ways to work around that rule. Think the Crazy 88 scene in Quentin Tarantino’s Kill Bill, or the entirety of Robert Rodriguez’s Sin City. Tarantino filmed The Bride’s (Uma Thurman) famous fight scene in black and white. Rodriguez filmed all of Sin City in black and white as well, and most of the colored blood was yellow (from the Yellow Bastard). Ignoring the fact that Sin City was going to be filmed in black and white no matter what in order to match the artistic style of Frank Miller’s graphic novel upon which the film is based, it’s a pretty clever loophole. If the blood isn’t red, then it’s not really blood! It’s a little silly when you think about it, but those are the rules.
So I hope this clears some things up for those of you who were worried about the mysterious black liquid. I can’t wait to check out It when it hits theaters on September 8th!
It is No. 17 this week, and it’s the first time the thriller has made USA TODAY’s list, which began in 1993. (The full list will be published on Thursday.)
USA TODAY’s list also did not exist when the 1990 miniseries, starring Tim Curry as the terrifying Pennywise, hit small screens.
But now, 31 years after publication, It is being introduced to a new generation. The movie trailer, featuring an eerie red balloon, scary sewers and other heart-stopping frights, has had more than 22 million views on YouTube alone since its March 29 release. The movie, in theaters Sept. 8, stars Bill Skarsgård as Pennywise and a cast of young actors playing social misfits trying to survive (literally) in the town of Derry, Maine.
Since 1993, King has had 69 USA TODAY best sellers (including It), 19 of which hit No. 1. Look for new movie tie-in editions of It this summer.
We are doing that. We’ll probably have a script for the second part in January. Ideally, we would start prep in March. Part one is only about the kids. Part two is about these characters 30 years later as adults, with flashbacks to 1989 when they were kids.
Andy Muschietti, who directed “It,” is expected to return for the second installment, although he has not closed a deal yet. Producers Barbara Muschietti, Roy Lee, Dan Lin, Seth Grahame-Smith, and David Katzenberg are believed to be back as well.
Stephen King’s 1986 novel focuses on a group of friends in a fictional Maine community that battles the small town’s demon as kids, and then again as adults. The New Line movie, which opens Friday, centers on the children, while the upcoming film will follow them into adulthood.
“It” is expected to be king of the box office, opening to $65 million — with estimates as high as $75 million — which would set a September record.
Dauberman is one of three writers credited on “It,” along with with Chase Palmer and Cary Fukunaga, who was attached to direct before departing due to creative differences. Dauberman has written a trio of horror films for New Line’s “Conjuring Universe” — “Annabelle,” “Annabelle: Creation,” and “The Nun.”
Muschietti said in a recent interview that he’s already planning the second movie.
“I really wanted to focus on the emotional journey of the group of kids. Getting in to that other dimension — the other side — was something that we could introduce in the second part,” Muschietti told Yahoo Movies. “In the book the perspective of the writing … is always with the Losers, so everything they know about Pennywise is very speculative and shrouded in absurdity, so I wanted to respect that mystery feeling of not knowing what’s on the other side.”
New Line has not set a release date for the “It” sequel.
“It” earned a fresh rating on Rotten Tomatoes of 87% and a B+ CinemaScore. Its gender breakdown is reportedly 51% female and 49% male. About two thirds of the audience has been over 25 years old.
“It’s” opening is mostly unprecedented, crushing the record for largest September debut set by “Hotel Transylvania 2” in 2015 with $48.5 million, and the biggest opening weekend banked by a horror or supernatural film — “Paranormal Activity 3” earned $52.6 million in 2011. When it comes to R-rated movie launches, “It” falls only to “Deadpool,” which changed the game in 2016 with a massive $132.4 million opening. This, during a weekend when Hurricane Irma threatens huge portions of Florida and Georgia, which could dent attendance by as much as 5%.
In addition to its domestic grosses, the horror hit is expected to pull in $62 million from 46 markets overseas, giving “It” a $185 million global debut. That’s a huge win for a movie with an estimated $35 million production budget.
Horror films often have lower budgets than other more CGI-dense blockbusters, so the return on investment has potential to be massive. Goldstein said the genre is one that New Line particularly excels in, and there is potential to see more horror in the future if the right story comes along. “If we were able to find more films in this genre, we’d be thrilled to make them,” he said.
With the film already clocking in at over two hours, director Andy Muschietti had to cut various scenes that further developed the friendships of the Losers' Club, teasing to Yahoo! Movies in September what scenes he had to cut.
“There’s a great scene, it’s a bit of a payoff of the Stanley Uris plot which is the bar mitzvah, where he delivers a speech against all expectations," the director shared. "It’s basically blaming all the adults of Derry [the town in which the story unfolds], and it has a great resolution. … Maybe it will be in the director’s cut!”
In the original novel, a group of adults reunites to battle an evil force they faced 27 years earlier when they were growing up together in the small town of Derry, ME. Now that the presence has returned and is more deadly than ever, they aim to settle the score once and for all.
Both the original novel and 1990 miniseries utilized flashbacks to explore these characters in two different timelines, but the 2017 adaptation focused solely on the young characters with the 2019 sequel set to focus on the adults.
“After the spitting contest it escalates into something that is completely weird and irrelevant to the scene but is so funny," Muschietti teased of another cut scene. "Jack Grazer, who plays Eddie, does something that is completely bonkers.”
Get your copy of IT on Digitial HD on December 19 and on 4K Ultra HD Blu-ray Combo Pack, Blu-ray Combo Pack and DVD on January 9, 2018
First came Ransone, who revealed (in a tweet that’s since been deleted) that he was playing an older Eddie Kaspbrak in the sequel. Eddie was played in the first movie by Jack Dylan Grazer. That was followed by word that Bean had signed on to play Stanley Uris, whose younger self was played by Wyatt Oleff.
Chastain is set to play the adult Beverly Marsh in IT: Chapter Two, who was previously played by Sophia Lillis, while McAvoy and Hader will be playing Bill Denbrough and Richie Tozier, played in the first part by Jaeden Lieberher and Finn Wolfhard.
That leaves only Mike Hanlon and Ben Hanscom to complete the casting of the adult Losers Club. Chosen Jacobs played the younger Hanlon, while Jeremy Ray Taylor played Hanscom. Whether we’ll be seeing the kids again in Chapter Two is not yet known.
Ransone is known for roles in titles like The Wire, Generation Kill, How to Make It in America, Treme, Sinister and its sequel, Bosch, and recently HBO’s Mosaic. Bean has starred in the Divergent movie Allegiant, Power, and another recent HBO title, Here and Now.
Also starring in the sequel is Bill Skarsgård, who once again plays the evil entity known as “It,” which most familiarly takes the form of Pennywise the Dancing Clown and feeds on the fears of children.
Also returning is director Andy Muschietti (Mama), and screenwriter Gary Dauberman (Annabelle).
It: Chapter Two is currently scheduled to be released in theaters on September 6, 2019.
Dolan will be playing the role of Adrian Mellon. In the Stephen King novel, Mellon was a gay man living in Derry who was attacked by bullies. Beinbrink will play Tom Rogan who was Beverly’s abusive lover in the book and the 1990s miniseries.
After the first film did his book justice (and wowed fans and critics alike at the box office), King was ready to work with sibling team Andy and Barbara Muschietti on the follow-up. Not only will the film stick close to its source material — it'll have new material added straight from the author.
Speaking with Total Film, director Andy Muschietti explained that learning King enjoyed the first film enough to reach out for the sequel was incredibly important to him. "It was absolutely huge. For me, it would be unthinkable when I was 12 or 13," the director said. So when the author read the first draft of the sequel, made a few notes, and requested the addition of "one all-new scene," Muschietti listened. You don't tell Stephen King that he can't write It.
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Leading the charge for the adult Losers who return to Derry is James McAvoy‘s Bill Denbrough. He’ll be dealing with more than the revitalized Pennywise in this sequel, as he explained in a chat with EW.
Most interestingly from this conversation, which ranged from McAvoy’s first time reading the tome as a teenager and his more recent reaction to reading it again as an adult, to how he landed the lead role opposite Jessica Chastain, is how he and director Andy Muschietti came up with a whole new sequence for the film that wasn’t in the original book. It’s decisions like this that separate true adaptations from scene-for-scene translations but can also make or break a movie. So what exactly is this new addition? Spoilers ahead.
The sequence, which was shot with very few computer effects (except a tiny bit of CG work that will be obvious to audiences), included two cameras filming simultaneously. Hopefully there will be some behind-the-scenes footage of how it came about. As for the genesis of the scene itself? That came from McAvoy and Muschietti chatting about the movie over tequila, which sounds like a pretty fine day at the office to me.
We’re just about a week and a half away from It Chapter Two‘s big debut so it’s no surprise that there’s a ton of It news making the rounds right now. You might recall one particular report claiming that the man behind the iconic novel, Stephen Kinghimself, added a scene to the new movie. A very exciting thought, especially for this rabid Stephen King fan, but when we caught up with director Andy Muschietti at the It Chapter Two junket yesterday, he set the record straight and clarified that’s not exactly correct.
The new movie hits theaters on September 6th and continues the story of the Losers Club 27 years after the events of the first film. When Pennywise resurfaces, the sole Loser left in Derry, Mike (Isaiah Mustafa), knows it’s time to call the gang home. Here’s how Muschietti described his collaboration with King on the It Chapter Two script:
Muschietti was kind enough to indulge me further and highlighted two specific scenes King was rallying for:
So there it is! King didn’t request one all-new scene; he simply encouraged Muschietti to incorporate some of his favorite elements into the new film.
>>> Source
Sizeable box office returns have greeted the arrival of It: Chapter Two, based on the book by Stephen King. But also, numb bottoms. The near-three hour running time of the story’s conclusion has been one of many points of debate about the film, that opened to just north of $90m of business in the US alone.
Still, there may yet be more to come. Director Andy Muschietti has confirmed to Entertainment Tonight that talks are underway with Warner Bros for an even longer version of It. The plan is for a cut that brings both films into one, adding in deleted material, and filming fresh scenes for it as well.
The current running time of the two films back to back comes to around five hours. The new cut of the story would run – ready for this? – for something closer to six and a half hours. That’s a lot of extra It.
“People can choose how to see it, all in one or, you know, making little pauses”, Muschietti mused. “Or bingeing! Maybe it’s divided in episodes. People now, they binge a series for 10 hours of viewing, so it wouldn’t surprise me”.